Modern pet-centric lifestyle site for hip pet parents.
Led development process: persona, logo, identity, web design, and dev specification. Designed interactive communications, and advertising across e-newsletters, banners, online promotions, mobile, and ad campaigns. Collaborated with editorial, social media, UI/UX, and dev teams. Trained freelance designers. Headed client presentations.
Successful brand launch: 1000+ articles and content, 2 million monthly pageviews in under 5 months, 58K Facebook Fans, and 150K email subscribers. $1.4MM sponsorship from Purina (ended in December 2016).
PawCulture strives to connect to a hip and loyal culture.
It joins in Cara’s and Dom’s busy, pet-centered lifestyle.
We explore fun colors, simple geometry, and modern shapes combined with whimsical and trustworthy typography pairing.