Modern pet-centric lifestyle site for hip pet parents.
Led development process: persona, logo, identity, web design, and dev specification. Designed interactive communications, and advertising across e-newsletters, banners, online promotions, mobile, and ad campaigns. Collaborated with editorial, social media, UI/UX, and dev teams. Trained freelance designers. Headed client presentations.
Successful brand launch: 1000+ articles and content, 2 million monthly pageviews in under 5 months, 58K Facebook Fans, and 150K email subscribers. $1.4MM sponsorship from Purina (ended in December 2016).
PawCulture strives to connect to a hip and loyal culture.
It joins in Cara’s and Dom’s busy, pet-centered lifestyle.
We explore fun colors, simple geometry, and modern shapes combined with whimsical and trustworthy typography pairing.
Persona Snapshot
PawCulture Persona for Cara
PawCulture Persona for Dom
Email subscription sign up
Newsletter Article Template | 2016
Newsletter Template | 2017
Development Specs for Mobile Site Footer
Web design | 2016
Article page design
