Modern pet-centric lifestyle site for hip pet parents.
Led development process: persona, logo, identity, web design, and dev specification. Designed interactive communications, and advertising across e-newsletters, banners, online promotions, mobile, and ad campaigns. Collaborated with editorial, social media, UI/UX, and dev teams. Trained freelance designers. Headed client presentations.
Successful brand launch: 1000+ articles and content, 2 million monthly pageviews in under 5 months, 58K Facebook Fans, and 150K email subscribers. $1.4MM sponsorship from Purina (ended in December 2016).

PawCulture strives to connect to a hip and loyal culture.
It joins in Cara’s and Dom’s busy, pet-centered lifestyle.
We explore fun colors, simple geometry, and modern shapes combined with whimsical and trustworthy typography pairing.

Persona Snapshot

PawCulture Persona for Cara

PawCulture Persona for Dom


Email subscription sign up

Newsletter Article Template | 2016

Newsletter Template | 2017



Development Specs for Mobile Site Footer

Web design | 2016

Article page design