PetSmart Subsidiary: PetfoodDirect

Plymouth Meeting, PA

Interactive Design, Email Marketing, E-comm, Web Design, UX, and Branding

Designed marketing assets for savings-focused multi-channel pet supply experiences – the web, mobile, social, and email for a comprehensive and diverse family of brands and various specialty brands. Led design work for vendor-funded sold campaigns with more than 16MM impressions. Executed Black Friday through Holiday and March "Magic" shopping experiences, designed concepts for sales campaigns, created email and site promotions with million dollar weekly sales, and special projects. Handled user-centered design. 
Managed multi-discipline project work and assigned resources. Collaborated with copywriters, designers, social media strategists, vendors, and developers.

Mother's Day Email Promo | 2017

Homepage slider | 2016
March Magic Sale Landing Page | 2017
Email marketing | 2016
Email marketing | 2016
Mini-email promo | 2015
Email marketing | 2016
Email marketing | 2016
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